Improving Parent Engagement Through Your School Website
Keeping parents connected with what’s happening at school is so important. Thankfully, your school’s website can be a great way to help make that happen. Whether it’s sharing updates or making it easy to find key information, small improvements to your website can make a big difference in how involved parents feel.
A well-organized and friendly website shows that your school values communication. This doesn’t mean it needs to be packed with fancy features. In fact, just having an easy-to-use site with clear menus and helpful content goes a long way. Tools like duckwebdesign.com can help schools create websites that are simple, clean, and easy for everyone to use.
One of the best ways to engage parents is by keeping your website’s calendar and news sections updated. Parents want to know about upcoming events, school holidays, and important reminders. If they can find this quickly on your site, they’re more likely to stay in the loop.
Also, consider adding a Frequently Asked Questions page. This can save time for both staff and parents by providing quick answers to common questions—like pickup times, school supply lists, or how to report an absence.
Another helpful feature is easy access to contact information. Make sure teachers and staff can be reached without parents having to dig through the website. A contact page that lists phone numbers and emails clearly is a big help.
Some schools also use short videos or blog posts to show what’s happening in the classroom or around campus. Sharing student projects, class activities, or community events helps parents feel included, even if they can’t be there in person.
Finally, make sure your website works well on phones. Many parents check school info during a lunch break or while waiting to pick up their child, so having a mobile-friendly site is more important than ever.
Improving parent engagement doesn’t have to be complicated. By keeping your website up-to-date, easy to use, and packed with helpful information, you’re showing parents that they’re a valued part of the school community—and that makes a big difference for everyone.